Below are the four things I would say to any company looking to enter the Defence market, or any company that currently feels stuck in their market entry.
This is true for other industries too. Too many contract seekers dont recognize or identify the customer complex as critical for their contract prospects.
There is as much in this for the customer as there is for the start-up or scaling business - understanding each others perspectives to foreshorten what has been too long a linear process between problem and potential solution.
This is true for other industries too. Too many contract seekers dont recognize or identify the customer complex as critical for their contract prospects.
There is as much in this for the customer as there is for the start-up or scaling business - understanding each others perspectives to foreshorten what has been too long a linear process between problem and potential solution.
I love point 3 and the concept of the “customer cluster”!